Pause is Power: Powerade's Athletes Code Empowers Athletes
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Powerade's 'Pause is Power' initiative introduced The Athletes Code, a platform that safeguards athletes' mental health by allowing them to pause without losing sponsorship. Partnering with athletes like Alex Morgan, Tatjana Smith, and Linda Motlhalo, the campaign highlighted the pressures of elite sports and the need for psychological support. This strategic move not only aligns with the brand's commitment to mental wellness but also sets a new standard for athlete advocacy. The code's success underscores Powerade's dedication to fostering a healthier, more compassionate sports ecosystem.
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Published around:
July 23, 2025
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Added to Agency Inside:
March 22, 2026
