Paycor Boosts Lead Value with Google's Demand Gen
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Paycor, a SaaS platform for team management, faced stagnant lead growth and high CPC costs on Google Display Network. By leveraging Google’s Demand Gen, they designed a two-part strategy: competitor-focused prospecting and remarketing. Video content, including long-form product tours, drove 90% engagement and 20% cost-per-opportunity improvement. The approach scaled lead generation, achieving 2x average lead value and 90% more appointments. AI-driven optimization and dynamic video formats enabled rapid, scalable growth.
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Published around:
October 3, 2025
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Added to Agency Inside:
March 22, 2026
