Paylocity Elevates Lead Value with Google Ads Data Integration
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Paylocity struggled to connect leads to business value, hindering campaign optimization and revenue measurement. Monks helped upgrade data integration with their CRM, using Enhanced Conversions and Google Data Manager to resolve formatting issues and increase match keys. This enabled value-based bidding (VBB), boosting MQL-to-SQL conversion rates and First-Time Appointments (FTAs) by 61% and 19% respectively. The partnership unlocked higher lead value, allowing Paylocity to drive quality conversions across all buyer segments. The implementation improved data clarity, enabling precise attribution of ad spend to sales outcomes.
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Published around:
October 3, 2025
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Added to Agency Inside:
March 22, 2026
