Performance Rebuild: National School Choice Week's Site Optimization
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National School Choice Week (NSCW) faced severe site performance issues, with desktop scores at 17% and mobile performance even worse. Our audit revealed technical debt and critical gaps in SEO, accessibility, and security. By prioritizing stability, we delivered a 71% improvement within two weeks, transforming the site into a fast, reliable platform for a virtual event. After final optimizations, a 48-hour code freeze and live testing ensured a seamless transition, achieving a 91% performance score. The rebuild minimized workflow disruption while addressing critical technical challenges, delivering a robust foundation for future growth.
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Published around:
August 24, 2026
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Added to Agency Inside:
September 7, 2026