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Personalized Content with Salesforce: DDMA's WordPress Platform Transformation

Agency
Yard
Brand
DDMA
Platforms
WordPress Salesforce
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DDMA aimed to highlight the value of membership by offering exclusive content through their new website. They implemented a WordPress platform with Gutenberg and integrated Salesforce for personalized, member-only content. The solution enabled users to access tailored information while ensuring search engine visibility. The collaboration between UX designers and the team resulted in a more intuitive and organized navigation system, enhancing user experience and content discoverability.

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Original write-up, full visuals, full context.
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Published around: November 25, 2024 ?
Added to Agency Inside: March 23, 2026

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