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Poker's BEES Revolution: Bridging Colombia's Pension Gap

Agency
Monks
Brand
Poker
Platforms
None
Industries
Financial Services
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In Colombia, 18% of citizens lack full pensions due to informal employment. Poker partnered with Colpensiones and BEES to create the Beer Retirement Account, converting beer sales into pension savings. Shopkeepers earn points that translate directly into pension funds, addressing the 70% unused points issue. The platform simplifies data management, enabling seamless conversion of rewards into cash. This initiative transforms beer sales into long-term investments, empowering shopkeepers to secure their financial futures. The solution leverages BEES' existing infrastructure, ensuring ease of use without disrupting daily operations.

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Published around: June 20, 2025 ?
Added to Agency Inside: March 22, 2026

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