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PostNL & Bol: Innovative Reusable Packaging Experiment

Agency
Valsplat
Brand
PostNL
Platforms
None
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PostNL and bol collaborated to test consumer interest in reusable packaging through an experiment. Using Experiment Design, they created different return options and tested the concept online and in physical locations. The goal was to determine if customers would return the packaging or discard it. The experiment revealed that participants were willing to return the packaging, demonstrating the potential for sustainable solutions. This success highlights the power of targeted testing in driving innovation and aligning with sustainability goals.

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Published around: October 14, 2025 ?
Added to Agency Inside: March 22, 2026

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