Powerade & Flau'jae Johnson: March Madness Anthem
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Powerade partnered with LSU basketball star Flau'jae Johnson to launch the anthem 'What it Takes' for March Madness 2025, celebrating perseverance and athletic excellence. The campaign leveraged a multimedia powerhouse's music video to amplify the brand's commitment to college sports. The collaboration highlighted Powerade's dedication to athletes and fans, positioning the brand as a symbol of inspiration and achievement. The campaign's success underscored the power of strategic partnerships in driving engagement and brand loyalty. The music video, produced by Lyrical Lemonade, became a cultural touchstone, reinforcing the brand's role in shaping the sports narrative.
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Published around:
November 10, 2025
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Added to Agency Inside:
March 22, 2026
