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Premier Protein's Real New Year Campaign: Countdown to Free Product

Agency
Ogilvy
Brand
Premier Protein
Platforms
None
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Premier Protein's innovative campaign redefined the concept of the New Year by focusing on the post-holiday reset, featuring comedian Michelle Buteau's show 'New Year's When You Need It' with a 5:00 AM countdown. The campaign successfully engaged audiences by highlighting the transition from celebration to routine, offering free Premier Protein after the countdown. The strategy leveraged humor and relatability to drive brand awareness and customer loyalty. The campaign's unique approach resonated with viewers, resulting in increased engagement and sales. The show's interactive format and strategic timing proved effective in capturing audience attention and reinforcing the brand's message.

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Published around: January 7, 2026 ?
Added to Agency Inside: March 22, 2026

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