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Primus Wafer Paper's Digital Transformation: Online Strategy with Google, Google Ads, Umbraco

Agency
Orange Juice
Platforms
Google Google Ads Umbraco
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Primus Wafer Paper embarked on a strategic digital transformation in 2016, collaborating with Orange Juice to develop an online presence. The company focused on expanding its reach through a corporate website built with Umbraco CMS, enhancing online visibility and traffic. Orange Juice implemented a webshop with an editor, enabling bakeries to order edible products directly. The initiative resulted in increased online inquiries and a global presence. Additionally, the webshop was optimized with tools like Google Ads, social media marketing, and email campaigns to drive conversions. The project marked Primus's transition from a regional player to a market leader in edible paper, leveraging digital strategies to capitalize on online opportunities.

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Published around: May 22, 2025 ?
Added to Agency Inside: March 22, 2026

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