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Protecting Endangered Species: The Endangered Typeface Campaign

Agency
Ogilvy
Platforms
None
Industries
Non-Profit
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The Endangered Typeface campaign, launched by WWF Portugal and the Lisbon Zoo, uses a living font to raise awareness about the sixth mass extinction. Each letter represents a unique endangered species, disappearing as their populations decline. The initiative encourages users to download the font, make donations, and spread the message. Over 42,000 species are highlighted, emphasizing the urgency of conservation efforts. The campaign successfully mobilized public engagement, with millions of downloads and donations recorded, highlighting the power of digital advocacy in protecting wildlife.

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Original write-up, full visuals, full context.
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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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