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Proximus Outsmarts the Screen: TikTok & Meta Campaign Boosts Brand Perception

Agency
AKQA
Brand
Proximus
Platforms
TikTok Meta
Industries
Technology & SaaS
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Proximus leveraged TikTok and Meta to outsmart the screen, driving a 15% increase in brand perception through a digital detox challenge. The campaign tracked offline players, revealing 60% engagement and 46% participation, while influencers boosted 40% of registrations. With 1.3M interactions across platforms, the initiative resonated with young audiences, highlighting reconnecting with nature and family. This strategic approach not only elevated Proximus’s brand image but also fostered a deeper connection with tech-savvy demographics.

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Published around: July 27, 2026 ?
Added to Agency Inside: September 7, 2026

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