Raad van State wins IF DESIGN AWARD 2024
This creative recruitment campaign by Ontwerpwerk helped the Council of State stand out in a competitive job market by winning the IF DESIGN AWARD 2024. The campaign, judged by a global jury, focused on innovation, impact, and differentiation. It featured immersive experiences that highlighted the brand's culture, values, and the unique opportunities available to young lawyers. The campaign successfully attracted 132 jurors from 72 countries, demonstrating its effectiveness in capturing the attention of potential candidates. The strategy involved immersive experiences, interviews, and a job value proposition to align with the aspirations of young lawyers seeking meaningful work. The campaign's success reflects the brand's commitment to fostering a dynamic and socially responsible legal career.
