Randstad's Career Coaching for Secondary Vocational Education: Validating Market Potential
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Randstad's career coaching initiative aimed to validate the market for paid services tailored to individuals with secondary vocational education. By testing five critical assumptions about desirability, the team conducted in-depth interviews and quantitative surveys to refine coaching specifications and pricing. The results confirmed a clear demand for personalized support, enabling Randstad to develop a proposition that aligned with the unique needs of this audience. Collaborating across teams ensured a cohesive strategy, accelerating decision-making and enhancing the value proposition. The project successfully demonstrated the viability of career coaching in the MBO sector, offering a scalable model for future initiatives.
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Published around:
October 7, 2024
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Added to Agency Inside:
March 24, 2026
