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Rebranding Dance: Moving Identity of Nederlandse Dansdagen

Agency
Total Design
Platforms
None
Industries
Media & Entertainment
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Nederlandse Dansdagen rebranded their visual identity to bring dance closer to people, transforming the iconic ‘ribbon’ into a dynamic, movement-driven symbol. The new system, crafted by Total Design, infused energy and connection into their brand, turning the city of Maastricht into a performance space. Collaborating with Zuiderlicht, the campaign achieved record online reach and visitor numbers, proving the identity’s power to connect through movement. The refreshed brand now flows seamlessly between festival and digital, celebrating dance’s ability to provoke, connect, and move. The identity continues to evolve, keeping the brand vibrant and relevant as dance itself.

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Original write-up, full visuals, full context.
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Published around: November 14, 2025 ?
Added to Agency Inside: March 22, 2026

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