Rebranding Raad voor Cultuur: A Flexible Identity for a Multidisciplinary Organization
This case study explores how Ontwerpwerk rebranded the Raad voor Cultuur, a Dutch organization operating at the intersection of culture, media, politics, and society. The rebranding aimed to create a flexible and future-proof visual identity that bridges the gap between authority, inspiration, and engagement. The new identity reflects the organization's evolving role, combining forward-thinking cultural advocacy with political and societal engagement. The rebranding focused on aligning the visual language with the organization's core values and multifaceted mission, resulting in a more cohesive and impactful visual representation. The outcome is a visually compelling and strategically aligned identity that enhances the Raad voor Cultuur's presence in both the cultural and public sectors.
