Rebuilding House of Colour's Custom Shopify Platform for International Expansion
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House of Colour rebuilt their custom Shopify platform, migrating from a bespoke system to Shopify, preserving critical functionality throughout. They leveraged their migration service, internationalisation solution, and unified codebase to enable seamless international expansion with enhanced credit and discount systems. The project involved deploying a proprietary multi-store codebase, enabling core changes to automatically propagate to the US store via server-side scripts. The result was a more efficient, scalable system for international growth. The team also implemented personalized product recommendations, custom product pages, and optimized UX design to improve customer experience and store performance.
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Published around:
August 18, 2026
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Added to Agency Inside:
September 7, 2026
