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Reclaiming HEMA: A Fresh Identity on Salesforce – Simplifying the Experience

Agency
Total Design
Brand
HEMA
Platforms
Salesforce
Industries
Retail & E-commerce
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HEMA, a beloved Dutch brand, needed a fresh identity to regain clarity and relevance. The campaign centered on Bijzondere Eenvoud (Exceptional Simplicity), emphasizing clean layouts, a vibrant palette, and a signature red logo. The digital experience was rebuilt on Salesforce Commerce Cloud, enhancing personalization and speed. The result was a 20% webshop conversion, 25% order value, and a 714% increase in campaign revenue. HEMA’s loyalty program became one of the largest in the Netherlands, with millions of active users. The brand reclaimed its emotional connection, proving that simplicity and optimism can drive success in a competitive market.

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Original write-up, full visuals, full context.
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Published around: November 12, 2025 ?
Added to Agency Inside: March 22, 2026

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