Renault Captur Tokyo: Instagram Stories Boost Exclusive Pre-Order
Agency
Brand
Industries
Renault Captur Tokyo, the limited edition car inspired by Tokyo, was promoted through Instagram Stories in a manga-style format to drive pre-orders. The campaign allowed users to interact with a chatbot character in the story, pre-ordering the 100-piece exclusive model. This innovative approach increased engagement and sales, highlighting the power of immersive storytelling. The partnership with Chicco further enhanced the campaign by leveraging emotional storytelling around family and car ownership. The success of the campaign demonstrated how platform-specific content can effectively connect with niche audiences.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
June 13, 2024
?
Added to Agency Inside:
March 24, 2026
