Revamp of UNL's Digital Platform for Enhanced Stakeholder Engagement

UNL faced the challenge of creating a website that served multiple stakeholders, from university staff to journalists and policymakers. The platform needed to effectively communicate the university's collective story while providing tailored information for each audience. By developing personas and segmenting users, the project successfully aligned the website with the diverse needs of its audience. The result was a more engaging and functional digital platform that strengthens the university's position in the Netherlands. The revamped site now supports diverse stakeholders, improves engagement, and fosters collaboration among the universities.

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Published around: April 14, 2025 ?
Added to Agency Inside: March 22, 2026