Revamping Conversion Path for Volvo's EX60: A Dynamic Landing Page
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Niham faced a critical challenge as their EX60 ad traffic landed on a news article, which lacked effective conversion pathways. The existing page had a disappearing call to action on scroll, hindering user engagement. Groove Digital redesigned the landing page with strategically placed CTAs, ensuring users could quickly access quotes and test drives. The new page, built with a focus on conversion, achieved a 30% increase in conversions within the test period. This case highlights the importance of optimizing digital assets to align with user intent and campaign goals. The project demonstrated how a purpose-built landing page can transform ad traffic into meaningful interactions, even with the same budget and audience.
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Published around:
August 11, 2026
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Added to Agency Inside:
September 7, 2026
