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Rotterdam Identity Revamp: Simplified Logo & Responsive Design

Agency
Norday
Brand
Unknown
Platforms
None
Industries
Media & Entertainment
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Norday refreshed the identity of Rotterdam, simplifying the logo with a more transparent, single-color design and enhancing readability with a custom typography. The responsive grid ensured compatibility across platforms, while the new color palette supported accessibility and visual hierarchy. The project focused on improving recognizability and usability, particularly for non-native speakers, through a cohesive and adaptable design system.

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Original write-up, full visuals, full context.
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Added to Agency Inside: March 22, 2026

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