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Sainsbury's & BFG: Memorable Holiday Campaign

Agency
Ogilvy
Brand
Unknown
Platforms
None
Industries
Food & Beverage
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Sainsbury's partnered with Roald Dahl's BFG to create a unique holiday campaign, featuring a memorable voyage where a Sainsbury's employee collected ingredients for a perfect Christmas meal. The campaign aimed to make Christmas 'fizz-whizzing' and highlighted the brand's commitment to engaging customers through creative storytelling. The collaboration resulted in a viral social media campaign, generating significant buzz and reinforcing Sainsbury's brand identity. The campaign showcased the power of storytelling and the importance of creating memorable experiences for customers. The BFG team's involvement added a playful and engaging element, making the campaign both entertaining and memorable.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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