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Sainsbury’s: 'Big Friendly Giant' Meets 'The Greedy Giant' for Christmas 2024

Agency
Ogilvy
Brand
Sainsbury's
Platforms
None
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Sainsbury’s launched a creative campaign featuring the 'Big Friendly Giant' and 'The Greedy Giant' for Christmas 2024, blending humor with festive cheer. The collaboration, led by Roald Dahl’s team, saw the Giant team up with new colleague Annie to save Christmas dinner, with the Greedy Giant raiding homes for Sainsbury’s Taste the Difference products. The campaign targeted families and holiday enthusiasts, leveraging social media and in-store promotions to drive engagement and sales. The initiative showcased Sainsbury’s ability to innovate and connect with audiences through unique storytelling. The campaign achieved high engagement, with over 10 million social media interactions and a 15% increase in online sales for the holiday season.

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Published around: December 5, 2025 ?
Added to Agency Inside: March 22, 2026

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