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Sanpellegrino's 'CIAO!': Reunite Iconic Stars in Viral Campaign

Agency
Ogilvy
Brand
Sanpellegrino
Platforms
None
Industries
Food & Beverage
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Sanpellegrino's latest campaign, CIAO!, features award-winning actors Michael Imperioli and Steve Schirripa in a humorous reimagining of their past 'wise guy' personas. The campaign blends sparkling water, citrus juice, and Sicilian salt, with the duo delivering the product door-to-door. The effort generated massive social media buzz and boosted sales, showcasing the brand's ability to blend nostalgia with modern innovation. The campaign's success highlights Ogilvy's strategic approach to leveraging celebrity appeal and product innovation.

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Published around: April 30, 2025 ?
Added to Agency Inside: March 22, 2026

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