Schiedam's Modern Housing Style Rooted in Its DNA

Schiedam's new housing style is designed to reflect the city's heritage and identity, blending modern openness with traditional elements. The project emphasizes accessibility and dialogue with residents, using a vibrant color palette and a redesigned logo that honors the historical emblem of Schiedam. The design features a central yellow hue, paired with symbolic colors like blue for water and green for nature, enhancing visual impact and communication. The logo, inspired by the leeuw of Henegouwen, now has a more approachable appearance, ensuring both online visibility and readability in small formats. The redesign earned a silver award in the International Creative Media Award (ICMA).

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