ScotlandShop's Digital Transformation: Overcoming Technical Challenges to Expand Internationally
ScotlandShop, a global e-commerce platform, faced significant challenges as it expanded internationally. Its legacy website, built on Craft CMS 3, struggled with slow performance and technical issues, particularly with handling thousands of product images and multilingual content. The site’s outdated infrastructure hindered user experience, leading to a need for modernization. Partnering with WHITE, a tech solutions provider, enabled ScotlandShop to upgrade its platform, improving speed, scalability, and international functionality. The new system now supports multiple languages and international structures, ensuring seamless operations across regions. This transformation allowed ScotlandShop to scale efficiently while maintaining a high-quality user experience.