Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Seniors' Road Safety: CBR's Facebook Campaign Achieves 58,000 Tests

Agency
Partout
Brand
CBR
Platforms
Facebook
Industries
Automotive & Mobility
Visit full case study

CBR's Facebook campaign aimed to educate seniors on road safety through relatable scenarios, achieving 58,000 completed tests. By focusing on seniors' everyday experiences, the campaign successfully raised awareness about potential road hazards and encouraged safer driving habits. The strategy leveraged social media to reach a broad audience, emphasizing practical tips and the importance of staying alert on the road. The campaign's success highlights the effectiveness of targeted, scenario-based content in driving engagement and behavior change.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: August 11, 2025 ?
Added to Agency Inside: March 22, 2026

More from this agency