Shopify-redesign & CRO for Mela's Fashion Retail

Mela's Shopify store was redesigned with custom UX/UI, product discovery, and CRO to enhance omnichannel shopping. The project improved homepage, collection pages, cart, and account experience, focusing on fast product finding and comparison. Key features included filters, search, color labels, and a quick-add flow with size/colour selection, boosting conversion rates. The redesign maintained the existing Flex-theme while modernizing the brand experience and mobile commerce. Status: Live and further developed.

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