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Shot on Faber-Castell: Hand-Drawn Art Captures Tech Innovation

Agency
Ogilvy
Brand
Faber-Castell
Platforms
None
Services
Branding & Creative
Industries
Media & Entertainment
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Faber-Castell's 'Shot on Faber-Castell' campaign uses hand-drawn images to mimic high-res camera shots, celebrating the brand's pencils as versatile tools for creative expression. The campaign leverages digital media to showcase the precision and artistry of handcrafted pencils, aligning with a tech giant's 'Shot on' initiative. The result is a visually striking campaign that highlights the brand's innovation and artistic potential. The campaign successfully captured public attention, demonstrating the power of hand-drawn art in digital storytelling.

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Original write-up, full visuals, full context.
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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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