Shot Without Permission: Amstel's Unfiltered Moments

Amstel's 'Shot Without Permission' captures authentic, unguarded moments between friends in neighborhood bars, showcasing the spontaneity of everyday life. Photographer Javier Tles worked discreetly, capturing raw, instinctive images that reflect the natural flow of social interactions. The campaign emphasizes transparency and consent, inviting participants to claim a year's supply of Amstel. This approach not only builds a sense of community but also highlights the brand's commitment to authenticity and inclusivity.

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Added to Agency Inside: May 8, 2026