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Skin Cancer UK Campaign Exposes Sunbed Radiation Risks

Agency
Ogilvy
Brand
Skin Cancer UK
Platforms
None
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Skin Cancer UK and Ogilvy Health UK launched a campaign highlighting the 60% increased risk of skin cancer from regular sunbed use, emphasizing the Sunbeds Regulation Act 2010. Ex-sunbed user Ross Robinson, who developed a lesion from prolonged exposure, delivered the message through a film urging public support for a petition. The campaign exposed the link between sunbeds and cancer, urging regulatory change and consumer awareness. The film's visuals and Robinson's personal story amplified the message, drawing attention to the dangers of excessive UV radiation. The campaign successfully raised awareness and sparked public debate on sunbed safety, with the petition gaining traction in the UK.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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