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Sogrape's Sustainable Innovation: A Test of Consumer Preferences

Agency
Koos
Brand
Sogrape
Platforms
None
Industries
Food & Beverage
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Sogrape's sustainable wine communication was tested through a Design Sprint, uncovering consumer perceptions and preferences. Using Service Design methodology, the team gathered insights from real users, preventing resource waste by validating ideas. The sprint highlighted the importance of aligning with customer values. The outcome was a sustainable strategy that resonated with wine drinkers, emphasizing transparency and environmental responsibility.

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Original write-up, full visuals, full context.
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Published around: October 7, 2024 ?
Added to Agency Inside: March 24, 2026

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