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SOS-PMS: Empowering Men to Navigate Pre-Menstrual Syndrome

Agency
LePub
Brand
SOS-PMS
Platforms
None
Services
Web Development
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Pre-menstrual syndrome affects 8 out of 10 women, yet only a fraction seek remedies. SOS-PMS transformed ‘Donnamag Premestruale’ into a tool for men to better understand and manage this condition. The app, a customizable calendar tracking hormonal phases, sends tailored tips to help men connect with their partners’ cycles, even on ‘wrong days.’ This strategic move aligned with LePub’s goal of fostering deeper intimacy through digital engagement. The campaign resonated with target audiences, driving increased user interaction and brand loyalty.

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Original write-up, full visuals, full context.
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Published around: June 13, 2024 ?
Added to Agency Inside: March 24, 2026

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