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South African Tourism's Meta Campaign: Capturing Local Stories with Sustainable Innovation

Agency
Ogilvy
Brand
Unknown
Platforms
Meta
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South African Tourism launched a Meta campaign to attract Dutch, Belgian, and Swedish tourists through visually compelling portraits of local residents. The project utilized the South Africam, a camera crafted from Cape Beech wood, scrap metal, and cork leather, to capture authentic, culturally rich imagery. The campaign emphasized sustainability and local craftsmanship, highlighting the unique stories of South African communities. Engagement soared as the content resonated with global audiences, showcasing the power of storytelling and regional identity. The initiative not only boosted tourism but also elevated the visibility of South African artistry and environmental consciousness.

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Original write-up, full visuals, full context.
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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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