Still Open: JCDecaux Rebuilds Valencia's Streets
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JCDecaux's 'Still Open' campaign transformed Valencia's post-flood landscape by donating 650 prime subway ad panels worth €1.5m, recreating closed storefronts and boosting local visibility. Commuters scanned QR codes to donate, turning outdoor media into a community support tool. The initiative reached 156 million people, with 65% of featured businesses reopening. By leveraging outdoor advertising's power, the campaign redefined its role beyond sales, proving its capacity to rebuild and uplift communities. 'Still Open' showcased how advertising could become a lifeline for struggling businesses during crises.
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Published around:
November 10, 2025
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Added to Agency Inside:
March 22, 2026
