Storytelling and Wagtail: Heijmans' Website Revamp for Broader Audience
Heijmans faced the challenge of making their website more accessible to a broader audience. They focused on storytelling and used Wagtail, a headless CMS, to ensure a performant experience. The solution allowed for customizable content management, visual storytelling, and data-driven insights. The team expanded the target audience, preserved a robust data analysis infrastructure, and delivered a site that was both visually impactful and functionally advanced. The result was a more engaging and effective brand experience. The project involved a team of customer experience designers, visual designers, developers, and testers working alongside Heijmans to create a highly customizable website. The solution emphasized storytelling, with content editors using templates to manage extensive collections of images, videos, and textual content. Wagtail's open-source platform ensured a performant experience for all visitors, enabling the company to measure and improve the customer experience through data-driven insights. The outcome was a site that not only enhanced brand visibility but also supported the expansion of the target audience and the preservation of a solid data analysis infrastructure.
