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TD Accessibility Adapter: Colorblind Visibility Billboard

Agency
Ogilvy
Brand
TD
Platforms
None
Services
Branding & Creative
Industries
Technology & SaaS
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TD's Accessibility Adapter used a colored dot design to create a billboard visible only to colorblind users, highlighting its accessibility features. The campaign, developed in collaboration with Black Madre and colorblind artist Paul Scott Canavan, utilized a test-based dot pattern to raise awareness about the tool's capabilities. The ad's unique approach sparked conversations about inclusivity in digital design. The campaign successfully increased visibility and engagement, demonstrating how creative solutions can drive meaningful impact. The project showcased TD's commitment to innovation and accessibility in digital experiences.

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Original write-up, full visuals, full context.
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Published around: November 12, 2025 ?
Added to Agency Inside: March 22, 2026

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