TD's Google Campaign: 78% Brand Perception Boost via Fractional Shares
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TD's 'Fractional Window Shopping' campaign creatively leveraged Google's platform to democratize investing by showcasing iconic brand logos through green billboards with square cutouts. The initiative highlighted fractional shares available for just $1 via TD Direct Investing, emphasizing financial inclusivity. The campaign achieved a 78% increase in positive brand perception among exposed audiences, encouraging aspirational investors to transition from browsing to ownership. By integrating visually striking design elements with strategic brand messaging, Ogilvy's campaign effectively amplified TD's presence in the digital space while driving engagement and trust.
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Published around:
August 8, 2025
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Added to Agency Inside:
March 22, 2026
