Tecate's Gulf of Mexico Float Bar
LePub Mexico City and Tecate launched a floating bar called ‘Golfo de México’ in the Gulf of Mexico to celebrate the name change on map apps. The initiative sparked community engagement and increased brand visibility. Despite a pin being removed, Tecate continued to re-pin the location, reinforcing their connection to Mexican culture. The campaign highlighted Tecate’s commitment to local traditions and the power of storytelling through unconventional marketing. The project successfully boosted brand loyalty and demonstrated Tecate’s ability to innovate using local elements.
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Published around:
May 9, 2025
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Added to Agency Inside:
March 22, 2026
