Tesa's Sustainable Narrative: Bridging the Gap in Industry Communications
Tesa faced sustainability fatigue and a lack of recognition in industry communications, prompting a strategic initiative to reinvigorate credibility. By launching a dedicated corporate sustainability programme, the company aimed to create a unifying narrative that engaged customers, media, and employees across Europe and China. The effort resulted in measurable progress, including EcoVadis Gold status, reduced Scope 1 and 2 emissions, and over 100 sustainable products in their portfolio. The programme emphasized precision, credibility, and rigor, aligning with growing demands from OEMs and investors for transparent ESG performance. The initiative successfully elevated tesa's sustainability profile, demonstrating that measurable progress can be both credible and impactful.
