The Dilemma: A Live Stunt at the Olympic Stadium
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A LePub campaign captured the heart of a group of friends who had bonded over decades of watching AS Roma matches. The stunt at the Olympic Stadium, during the AS Roma vs Real Madrid match, brought their story to 60,000 spectators. The friends, Simone, Mauro, Marco, and Federico, had spent seven years together, with their sofa now shaped by their movements. When one friend received a VIP ticket, the group faced a dilemma: watch the match alone or reunite. The live event ended with a surprising twist, highlighting the power of shared experiences. The campaign resonated deeply, showcasing how moments of connection can transcend time and space.
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Original write-up, full visuals, full context.
Published around:
June 3, 2024
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Added to Agency Inside:
March 24, 2026
