TikTok Campaign Boosts Travel Intent in Türkiye

Pepper's TikTok campaign successfully increased travel intent in Türkiye by 2,543% compared to benchmarks, driven by creator-led storytelling and multi-platform content. The campaign generated 188% more clicks and 257% more reach, with strong engagement and effective retargeting. The strategy focused on authentic storytelling and added-value content to maximize impact and drive conversions.

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Added to Agency Inside: May 12, 2026