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True Crime Podcast Unveils Mystery at Clash of Clans Hammer Jam

Agency
Ogilvy
Brand
Clash of Clans
Platforms
None
Industries
Media & Entertainment
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DAVID New York's campaign for Clash of Clans features a groundbreaking true crime podcast that brings the game's Hammer Jam event into the real world. Players uncover a stolen hammer just days before the event, prompting a real-world investigation that combines a 4-episode podcast with a docu-style film. Fans engage in a collaborative mystery, analyzing clues and debating suspects to solve the crime. The campaign highlights the brand's innovative approach to storytelling and audience interaction. The investigation's success showcases the power of immersive, interactive content in driving engagement and loyalty.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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