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U.S. Soccer Identity Revamp: Bold Stripes and Forward Motion

Agency
AKQA
Brand
U.S. Soccer
Platforms
None
Services
Branding & Creative
Industries
None
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AKQA designed the new identity for the Arthur M. Blank U.S. Soccer National Training Center, blending the brand’s crest, American flag, and facility’s architecture. The identity features five structural stripes symbolizing the center’s core values: Steadfast, Courageous, Inspired, Relentless, and Historic. The design emphasizes both tradition and innovation, creating a visual anchor for athletes and fans. The project reinforced U.S. Soccer’s commitment to excellence, positioning the center as a beacon of athletic achievement. The identity not only enhanced the facility’s aesthetic but also strengthened the brand’s connection to its mission of fostering talent and unity.

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Published around: July 31, 2026 ?
Added to Agency Inside: September 7, 2026

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