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UMCG Unifies 80 Sites into One Digital Experience

Agency
Finalist
Brand
UMCG
Platforms
None
Industries
Technology & SaaS
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UMCG transformed its fragmented digital presence by consolidating 80 websites into a unified platform, offering a cohesive experience for patients, staff, and partners. The initiative aimed to streamline access to information while maintaining specialized content for different user groups. By implementing a centralized Digital Experience Platform (DXP), UMCG ensured consistent navigation and relevant content delivery across all touchpoints. The solution enhanced user engagement and operational efficiency, demonstrating the power of strategic digital integration.

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Original write-up, full visuals, full context.
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Published around: July 23, 2026 ?
Added to Agency Inside: September 7, 2026

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