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Unified WordPress VIP Multisite for Multi-Brand Publishing

Agency
rtCamp
Brand
Crikey
Platforms
WordPress
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Private Media transformed its multi-brand publishing strategy by migrating three independent sites to a single WordPress VIP Multisite platform. This unified infrastructure eliminated duplicated efforts, siloed editorial teams, and operational inefficiencies, enabling shared development processes and a cohesive brand experience. The solution streamlined content management, improved code quality, and accelerated the roadmap for growth. ‘This standardized approach has allowed us to roughly halve our ongoing development costs and achieve higher code quality, all while making progress on our roadmap quicker than ever before.’ – Kevin Cooper, Chief Growth Officer, Private Media.

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Published around: January 22, 2026 ?
Added to Agency Inside: March 22, 2026

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