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Unseen Faces: QR Code Campaign for Missing Children

Agency
Ogilvy
Platforms
None
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Missing Children Argentina partnered with UNICEF to create a bold campaign using QR codes to protect child identities in paparazzi photos. The initiative, 'Unseen Faces,' replaces blurred faces with digital links to missing child cases, raising awareness about the 100+ children in need of attention. By leveraging the contentious paparazzi debate, the campaign highlights the struggle to protect vulnerable children while promoting visibility. The project, supported by Ogilvy Argentina, successfully increased public engagement and emphasized the importance of safeguarding child privacy in media environments.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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