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User-Centered UX Redesign for Soa Aids Nederland: Enhanced Accessibility and Engagement

Agency
ronder
Platforms
None
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Soa Aids Nederland faced challenges with an outdated website that lacked mobile accessibility and poor searchability. Through user research and persona development, the team redesigned the platform to prioritize clear navigation and tailored content for different user groups. The new site improved accessibility, increased engagement, and effectively reached both professionals and the public. The redesign focused on answering key questions like 'Have I an HIV?' and 'How can I be tested?' to ensure users found relevant information. The result was a more intuitive, user-friendly platform that better serves its audience.

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Added to Agency Inside: September 10, 2026

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