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Uva App Super Bowl Real-Time Activation

Agency
Ogilvy
Brand
Uva App
Platforms
None
Industries
Retail & E-commerce
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Uva App transformed the most-watched Super Bowl halftime show into a cultural phenomenon by leveraging Bad Bunny's 'Tití Me Preguntó' performance. When the lyric 'Uva Uva Bombón' was sung, Uva activated a real-time in-app product sale, offering $1 items limited to the moment. The event's success highlighted the power of culturally driven commerce, with all products selling out before the performance concluded. This case demonstrated how real-time activation can drive engagement and conversion, proving the potential of integrating live events with digital commerce. The campaign's impact underscored the importance of aligning brand messaging with global cultural moments to create immersive, data-driven experiences.

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Original write-up, full visuals, full context.
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Published around: June 26, 2026 ?
Added to Agency Inside: September 7, 2026

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